The definition of enterprise culture is that all employees in the enterprise accept and recognize the moral norms, codes of conduct, values, etc. that can be inherited. It is not only a material culture but also a spiritual culture. Material culture is an external cultural display, such as the products, services, brands and trademarks of enterprises. The spiritual culture is the internal culture, for example, the enterprise's values, style and beliefs. In recent years, it has been emphasized and attached importance to enterprise culture, and entrepreneurs have paid more and more attention to enterprise culture. There is no doubt that a good corporate culture often helps enterprises develop better and better. Therefore, the importance of enterprise culture construction is self-evident. The construction of enterprise culture should take both internal and external factors into consideration, so that the enterprise culture can better adapt to the enterprise and help the enterprise develop better.
1. The basic characteristics of enterprise culture in the new construction period
Corporate culture leads the development of enterprises. On the one hand, as the soft power of enterprises in the market competition, enterprise culture is the intangible assets of enterprises. It can improve the cohesion of employees, develop with the survival of enterprises, follow the trend of the times, and is the cornerstone of the survival and development of enterprises. However, the enterprise culture cannot exist in isolation, it must be developing and advancing. However, in the information age, with the rapid development of society, how can the enterprise culture develop continuously and better meet the development trend of the times, this issue will be unavoidable for entrepreneurs. On the other hand, the enterprise culture is the unique culture of the enterprise gradually formed in the actual development process of the enterprise. It can improve the cohesion of the employees of the enterprise, enable the employees to better realize their self-worth in the enterprise, and thus enhance the market competitiveness of the enterprise. A good corporate culture can not only enhance the cohesion internally, but also enhance the attractiveness externally.
2. Current situation of enterprise culture construction in China
Looking at the construction of enterprise culture carried out by Chinese enterprises in recent years, it is not difficult to find that enterprises often invest huge human, material and financial resources in the construction of enterprise culture, which will also cause a sensation for a time, but the specific effect can not be measured. It is understandable that such problems occur. Enterprise culture is a new thing for many enterprises in China, and enterprises accept it and master it, It is still very difficult to build it correctly.
2.1 the planning of enterprise culture construction is not compatible with the formulation of enterprise development strategy
Enterprises usually set up special organizational departments for corporate culture construction, and relevant organizational departments have also dutifully formulated relevant corporate culture construction plans. However, the planning of enterprise culture construction and the formulation of enterprise development strategy have not formed a benign interaction, and the two have not formed a good situation of mutual promotion. At the same time, the relevant departments have not penetrated the enterprise culture into the specific work, so that the enterprise culture has no vitality.
2.2 lack of system guarantee for enterprise culture
Many enterprises are still in the shallow stage of disseminating and releasing enterprise ideas, which are only reflected in hanging on the wall and shouting in the mouth. There is no perfect system for specific implementation, and the supervision is weak.
2.3 lack of innovation in enterprise culture construction
Not only is the cultural construction lack of innovation, but also its communication channels need to be innovated. Only when the activity forms are constantly innovated, can the enterprise culture be better spread and better accepted and recognized by employees, so as to maximize the effect of the enterprise culture construction.
3. Solutions to the current situation of enterprise culture
3.1 the construction of enterprise culture should aim at serving the development strategy of the enterprise
Enterprise culture and enterprise development seem to be two unrelated concepts, but in fact, they are inseparable. Corporate culture can enhance the cohesion of employees, inspire employees to realize their self-worth, and thus better implement corporate strategy. Building the brand, service reputation and corporate image of the enterprise can better help the enterprise to achieve its strategic objectives. At the same time, the implementation of the enterprise strategy can drive the development of the enterprise culture and form a virtuous circle between the enterprise strategy and the enterprise culture. Only when the enterprise culture and the enterprise strategy are compatible can the market competitiveness of the enterprise be better improved and the development of the enterprise be driven.
3.2 only by ensuring the implementation of enterprise culture construction can the enterprise culture be better developed
Only by ensuring the implementation of enterprise culture and guiding the development of enterprises can the construction of enterprise culture continue to advance. To ensure that the corporate culture can be implemented mainly depends on two aspects. On the one hand, it provides institutional guarantees. A sound system is the fundamental to ensure that the enterprise culture can be implemented. First of all, we need to scientifically formulate relevant rules and regulations, and implement them according to specific processes, so that it can develop into a material form. Management in place, effective system and employees' self-discipline are one of the objectives of corporate culture development. However, the corporate culture is a long-term development process, which requires the establishment of a special responsible department for management, and special personnel for detailed and systematic planning to ensure sufficient funds, gradually form a sound management system, conduct regular review and inspection, and institutionalize and standardize the cultural construction. On the other hand, we need to rely on the carrier of innovation. A good carrier can become the driving force of enterprise culture innovation. The purpose of enterprise culture construction is to influence people's thoughts with excellent and advanced ideas, so as to achieve the purpose of influencing people's behavior. For example, conduct ideological education for the employees of the enterprise, make them aware of the importance of adapting the development of the enterprise to the development of the market economy, and enhance the employees' awareness of market competition, so as to establish the enterprise image and build a team through the enterprise culture. At the same time, it can also combine the construction of enterprise culture with the creation of mass spiritual civilization, carry out various forms of civilization evaluation activities, and mobilize employees to actively participate, so as to make the enterprise culture influence the employees imperceptibly and achieve the purpose of spreading the enterprise culture.
3.3 the construction of enterprise culture needs people-oriented
No matter how the development strategy of the enterprise changes, the cultural construction needs to adhere to the people-oriented principle. First of all, we need to pay attention to the role of human resources to stimulate the enthusiasm and creativity of employees to realize their self-worth, so as to improve the economic benefits of enterprises. At the same time, it is necessary to respect and cherish employees, improve the cohesion of employees, and make employees have a more sense of responsibility and mission. We should not only achieve humanized management, but also constantly improve the incentive mechanism.
4. Summary
Corporate culture leads the development of enterprises, and the role of corporate culture construction cannot be underestimated. Therefore, in the actual operation process of enterprises, it is necessary to constantly innovate cultural development and improve the soft power of enterprises, so as to achieve the purpose of improving the core competitiveness of enterprises and make enterprises in an invincible position in the market competition.